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Advertising   Listen
noun
advertising  n.  
1.
A communication publicly promoting some product or service.
Synonyms: ad, advertisement, advert
2.
The business of advertising; the activity engaged in by professional publicists for pay.
Synonyms: advertizing, publicizing, the advertising profession, the advertising industry






Collaborative International Dictionary of English 0.48








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"Advertising" Quotes from Famous Books



... deal of reserve about the Gayety," he explained lightly, "and indiscriminate gossip is a part of its advertising equipment. As to Senorita Mercedes, my only informant is common rumor out in front. That connects her name quite familiarly with one of the proprietors of the ...
— Beth Norvell - A Romance of the West • Randall Parrish

... place in life, what do we do with him? He becomes a "private practitioner," which means, as Duclaux, the late distinguished Director of the Pasteur Institute, put it, that we place him on the level of a retail grocer who must patiently stand behind his counter (without the privilege of advertising himself) until the public are pleased to come and buy advice or drugs which are usually applied for too late to be of much use, and may be thrown away at the buyer's good pleasure, without the possibility of any protest by ...
— Essays in War-Time - Further Studies In The Task Of Social Hygiene • Havelock Ellis

... next place, the defence is usually in the hands of counsel of adroitness and ability; for even if the prisoner has no money to pay his lawyer, the latter is willing to take the case for the advertising he will get out ...
— Courts and Criminals • Arthur Train

... have paid any attention to pompous pretenses," said I, "and I never shall. My brokerage business must go on, and my daily letters to investors. By advertising I rose; by advertising I am a power that even you recognize; by advertising alone can ...
— The Deluge • David Graham Phillips

... men forward. He it was, I know, that carried some of Johnson's hasty talk to Wolf Larsen. Johnson, it seems, bought a suit of oilskins from the slop-chest and found them to be of greatly inferior quality. Nor was he slow in advertising the fact. The slop-chest is a sort of miniature dry-goods store which is carried by all sealing schooners and which is stocked with articles peculiar to the needs of the sailors. Whatever a sailor purchases is taken from his subsequent earnings ...
— The Sea-Wolf • Jack London

... isn't the only interest of the West. We all read the advertising page of the local paper just as eagerly as we do the foreign news. If I feel at all lonely or bored I generally advertise for something. Once I wanted a high-school boy to drive the motor three afternoons a week. The paper was still moist from the press when my applicants began to telephone. ...
— The Smiling Hill-Top - And Other California Sketches • Julia M. Sloane

... know, but he thought it not worth while advertising the fact. Plainly this passenger of his was a queer bird, as queer within as in dress and appearance. He turned his head slightly and looked him over. It was growing too dark to see plainly, but one or two ...
— Galusha the Magnificent • Joseph C. Lincoln

... (put in Otway) under the Lighting Order: but in those days the Ritz was given—I won't say to advertising its opulence—but to allowing a glimpse of real comfort to ...
— Foe-Farrell • Arthur Thomas Quiller-Couch

... Lake Tahoe that should be noted, although they are of a very different character from the foolish and sensational statements that used to be made in the early days of its history among white men. A serious advertising folder years ago sagely informed the traveling public as follows: "A strange phenomenon in connection with the Truckee River is the fact that the Lake from which it flows (Tahoe) has no inlet, so far as any one knows, and the lake into which it flows (Pyramid ...
— The Lake of the Sky • George Wharton James

... the Arithmetic a printed notice which may be regarded as an early essay in advertising. He was fully convinced that his works were valuable and quite worth the sums of money he asked for them; the world was blind, perhaps wilfully, to their merits, therefore he now determined that it should no ...
— Jerome Cardan - A Biographical Study • William George Waters

... paper generally contains twelve pages, or eighty-four columns. On the whole, the issue of a very prominent Canadian paper illustrates not only the material development of Ontario in its commercial and advertising columns, but also the mental progress of the people, who demand so large an amount of reading matter at the cost of so ...
— The Intellectual Development of the Canadian People • John George Bourinot

... and character of the circulation of HARPER'S YOUNG PEOPLE will render it a first-class medium for advertising. A limited number of approved advertisements will be inserted on two inside pages at ...
— Harper's Young People, April 20, 1880 - An Illustrated Weekly • Various

... assigned to a portion of the thick belt of wood which stretched between the two roads. Nature had not intended him for a pioneer: he was essentially a city man. However, he toiled on, rending the undergrowth, putting up game, falling over tree-roots, and generally acting as advertising agent for ...
— The First Hundred Thousand • Ian Hay

... productive associations are possible when managed by a board of elected directors. He urges, moreover, that, as in distributive co-operation, if profits are shared with customers, there will be insured both popularity and continuity of custom without the cost of advertising, and such expenses as those of travelers and commissions. The plan of actual operations upon which successes have been reached in England seems to be briefly this: (1) To save capital, chiefly through co-operative ...
— Principles Of Political Economy • John Stuart Mill

... it unlawful for anyone distributing literature to ring a doorbell or otherwise summon the dwellers of a residence to the door to receive such literature, was violative of the Constitution when applied to distributors of leaflets advertising a religious meeting.[54] But eight months later it sustained the application of Massachusetts' child labor laws in the case of a nine year old girl who was permitted by her legal custodian to engage in "preaching work" and the sale of religious publications after ...
— The Constitution of the United States of America: Analysis and Interpretation • Edward Corwin

... way to carry Socialism forward, the way actually to "fight" the class struggle and to achieve something practical is, as Mr. Simons says, to talk less and to go in and "administer a township." Revolutionary Socialists agree that advertising, the teaching of a few basic doctrines, emotional appeals, and the criticism of present society have hitherto taken up the principal share of the Socialist agitation, and that all these together are not sufficient to ...
— Socialism As It Is - A Survey of The World-Wide Revolutionary Movement • William English Walling

... expense to the Association. The printing office teaches a useful and profitable trade to the student, the editing is usually done by the professors and students, and the publishing is managed so that by the aid of advertising and paid subscriptions, the expense is mainly met. These periodicals contain much valuable information. The professors contribute well-written papers, the students furnish articles or copies of orations or essays delivered on public ...
— The American Missionary - Volume 52, No. 2, June, 1898 • Various

... he begins as a cub reporter and is usually said to be on the staff of his paper. His sphere of activity is confined to the editorial room, where the news is written; his relations with the business office, where advertising, circulation, and other business matters are handled, consists of the weekly duty of drawing his pay. His chief enemies are in the printing office where his literary efforts are set up in type and printed. His superiors are called editors and exist in varying numbers, ...
— Newspaper Reporting and Correspondence - A Manual for Reporters, Correspondents, and Students of - Newspaper Writing • Grant Milnor Hyde

... so, at the risk of advertising an Australian immigrant of Fulham—who, like the Kangaroo of his country, is born with a pocket and puts everything into it—and, in spite of much wise advice, we ought not to resist the joy of noticing ...
— The Gentle Art of Making Enemies • James McNeill Whistler

... came in contact with the stick we've been advertising about," suggested Spargo. "Just so. ...
— The Middle Temple Murder • J.S. Fletcher

... closely assimilated in method. The political poster is placed side by side with the trade or theatrical poster on the hoardings, it is drawn by the same artist and follows the same empirical rules of art. Let us suppose therefore that a financier thinks that there is an opening for a large advertising campaign in connection, say, with the tea trade. The actual tea-leaves in the world are as varied and unstable as the actual political opinions of mankind. Every leaf in every tea-garden is different from every other leaf, and a week of damp weather may change the whole stock in ...
— Human Nature In Politics - Third Edition • Graham Wallas

... large for a wolf, its gaunt frame advertising the lines of an animal that was among the largest of ...
— White Fang • Jack London

... that the Marchioness was not with him, as separate application had been made to him by her Ladyship for money. "I don't think I can do it," said Lord George. Mr. Knox shrugged his shoulders, and again said that he saw no objection. "I should be very slow in advertising, you know," ...
— Is He Popenjoy? • Anthony Trollope

... of the extravagant sums which the railroads paid to the great dailies, ostensibly for advertising, but in fact for their good will and other services, a railroad superintendent recently said that it was an infamous outrage, and yet it was the best investment of money that his company could make. ...
— The Railroad Question - A historical and practical treatise on railroads, and - remedies for their abuses • William Larrabee

... gets his "intended" off entirely to himself, exhibits in peculiar dances and jigs that he is hers and hers only, or rises high on the wing cutting the most peculiar capers and gyrations in the air, protesting to her in the grass beneath the most earnest devotion, or advertising ...
— Birds, Illustrated by Color Photography [July 1897] - A Monthly Serial designed to Promote Knowledge of Bird-Life • Various

... friar is now your prince. As I was then Advertising and holy to your business, Not changing heart with habit, I am still Attorney'd at ...
— Measure for Measure • William Shakespeare [Collins edition]

... it has always been much easier to point out faults than to do justice. Schiller himself set the fashion of a drastic criticism which had the effect of advertising 'The Robbers' as a violent youthful explosion containing more to be apologized for than to be admired. And indeed it is not a masterpiece of good taste. Upon an adult mind possessing some knowledge of the world's dramatic ...
— The Life and Works of Friedrich Schiller • Calvin Thomas

... was a speedy mode of divorce, similar to that practised in London, by leading a wife by a halter to Smithfield, and selling her. The crying at the market cross that a man would not be answerable for the debts that might be incurred by his wife, was the mode of advertising, which was supposed to absolve a husband from maintaining his wife; a notion now ...
— The Works of John Bunyan • John Bunyan

... declared. "Me and my mates have stood for the people for this many a year, and we've no fancy for a fine gentleman springing up like a Jack-in-the-box from somewhere else in the House, without any reference to us, and yet calling himself and advertising himself as the champion of our cause. Outside Parliament we can't stop you. The Trades' Union men think more of you, maybe, than they do of us. But inside you can plough your own furrow, and for my part, when you're on your legs, the smoking-room will be ...
— A People's Man • E. Phillips Oppenheim

... morning for an airing—to take a constitutional, and to pick up an appetite for dinner. You may chance to hear the cry of 'Oranges and nuts,' or of 'Cod—live cod,' and you may be entertained by a band of musicians in a gaily-coloured van patrolling for the purpose of advertising the merits of something or other which is to be had for nothing at all, or the next thing to it, if you can prevail upon yourself to go and fetch it. Perhaps Punch and Judy will pitch their little citadel in front of your dwelling; or, more likely still, a band ...
— Chambers's Edinburgh Journal, No. 448 - Volume 18, New Series, July 31, 1852 • Various

... together, was one cause for the disfavor which came to attend its use. Typesetting machines constructed without proper provision for the composition of italic have been very influential in restricting its use. Italics are now practically abolished from newspaper work except in advertising matter, though they were used in newspapers to excess in ...
— The Uses of Italic - A Primer of Information Regarding the Origin and Uses of Italic Letters • Frederick W. Hamilton

... Solomons have since passed out—by the same way. My goodness! I sailed in the teak-built ketch, the Minota, on a blackbirding cruise to Malaita, and I took my wife along. The hatchet- marks were still raw on the door of our tiny stateroom advertising an event of a few months before. The event was the taking of Captain Mackenzie's head, Captain Mackenzie, at that time, being master of the Minota. As we sailed in to Langa-Langa, the British cruiser, the Cambrian, steamed out from the shelling of ...
— Jerry of the Islands • Jack London

... mental processes. When they become persuaded of the importance of some opinion, they try to spread it by setting forth the reasons in its favour; they do not hire the front pages of newspapers for advertising, or put up on hoardings along the railways "So-and-so's opinion is the best." In all this they differ greatly from more advanced nations, and particularly from America; it never occurs to them to treat opinions as if they were soaps. And they have no admiration for ruthlessness, or love of ...
— The Problem of China • Bertrand Russell

... go away from the chief grocer's without fear of rivalry, but not without a sense that Lydgate was one of those hypocrites who try to discredit others by advertising their own honesty, and that it might be worth some people's while to show him up. Mr. Gambit, however, had a satisfactory practice, much pervaded by the smells of retail trading which suggested the reduction of cash payments to a balance. And he did not think ...
— Middlemarch • George Eliot

... Byron ist jetzt tot, und ein Wort ueber ihn ist jetzt passend. Vergiss es nicht; Du thust mir einen sehr grossen Gefallen."[253] We shall probably not be far astray in assuming that the "Gefallen" was to have been the advertising of Heine as the natural successor of Byron in European literature. Three months later he once more urges the request: "Auch faende ich es noch immer angemessen, ja jetzt mehr als je, dass Du Dich ueber Byron ...
— Types of Weltschmerz in German Poetry • Wilhelm Alfred Braun

... unceasingly threatened by the popular love of freedom—devotes not a little attention to the problem of "preserving law and order" by suppressing those who speak in the name of liberty, and by carrying on a generous advertising campaign, the object of which is to persuade the people of the advantages which they ...
— The American Empire • Scott Nearing

... light—sometimes non-luminously, like deep-sea fishes brought to the surface—altogether conditions of inhospitality. I have a suspicion that, in their own depths, deep-sea fishes are not luminous. If they are, Darwinism is mere jesuitism, in attempting to correlate them. Such advertising would so attract attention that all advantages would be more than offset. Darwinism is largely a doctrine of concealment: here we have brazen proclamation—if accepted. Fishes in the Mammoth Cave need no light to see by. We might have an expression that deep-sea fishes turn luminous upon entering ...
— The Book of the Damned • Charles Fort

... the Parisians, on awakening, found the walls placarded with notices advertising the issue of shares in the Universal Credit Company, and announcing the names of the directors, among which appeared that of the Prince. Some were members of the Legion d'Honneur; others recent members of the Cabinet Council, and Prefets retired into private life. A list of ...
— Serge Panine, Complete • Georges Ohnet

... the mouth of his river, and wanted it badly, he did not rush off, advertising his need, and try brashly to grab the forty or fifty acres of granite and scrub and steep mountain wall that his heart desired. Instead, he basked in the sunshine, twiddling his bare toes ecstatically, ...
— Scattergood Baines • Clarence Budington Kelland

... noted for his ointment to cure all strumous affections, his digestive pills, and his enormous expenditure in advertising (nineteenth century). Holloway's ointment is an imitation of Albinolo's; being analyzed by order of the French law-courts, it was declared to consist of butter, lard, wax and Venice turpentine. His pills are made of aloes, jalap, ...
— Character Sketches of Romance, Fiction and the Drama - A Revised American Edition of the Reader's Handbook, Vol. 3 • E. Cobham Brewer

... that the fraud is so genial and so deliberate. The openness cleanses it. Advertising, for example, would be nothing but gigantic and systematic lying if almost everybody didn't know that it was. Yet it runs into the sinister all the time. The pure food agitation is largely an effort to make the label and the contents tell the same story. It was noteworthy ...
— A Preface to Politics • Walter Lippmann

... automobiles, and theatres; the beauty of the florist's windows became mellower, richer, and more splendid; the jewellery in the restaurants more gorgeous. Gotham was beginning to be its own again, jacked up by the Horse Show, the New Theatre, and the Opera; and by that energetic Advertising Trust Company with its branches, dependencies, and mergers, which is called Society, and which is a matter of eternal vigilance and desperate business instead of the relaxation of cultivated security in an accepted and ...
— The Common Law • Robert W. Chambers

... philanthropic person would probably be too amenable to flattery to escape the pushful patentee and too sensitive to avail himself of criticism (which rarely succeeds in being both penetrating and polite), and it will probably be many years before the cautious enterprise of advertising firms approximates to the economies that are theoretically possible to-day. But certainly the engineering and medical sorts of person will be best able to appreciate the possibilities of cutting down the irksome labours of ...
— Anticipations - Of the Reaction of Mechanical and Scientific Progress upon - Human life and Thought • Herbert George Wells

... woman of the self-advertising, club-organizing class will always say that to a reporter at the time she gives him her card so that he can spell her name correctly; but Sam recognized that this young woman meant it. Besides, what was there that he could write about ...
— The Red Cross Girl • Richard Harding Davis

... difficulty, but not the last. By the advice of the mistress of the boarding-house, I went to several governess agencies, which were advertising for teachers in the daily papers. At most of these they would not even enter my name, as soon as I confessed my inability to give one or two references to persons who would vouch for my general character, and my qualifications. This was a fatal impediment, and one ...
— The Doctor's Dilemma • Hesba Stretton

... coloured girl came out on the piazza, seated herself in a rocking-chair with an air of proprietorship, and opened what the colonel perceived to be, even across the street, a copy of a woman's magazine whose circulation, as he knew from the advertising rates that French and Co. had paid for the use of its columns, touched the million mark. Not wishing to seem rude, the colonel moved slowly on down the street. When he turned his head, after going a rod or two, and looked back over his shoulder, the girl had risen and was re-entering the house. ...
— The Colonel's Dream • Charles W. Chesnutt

... if a great repast were in preparing. Thereafter, nigh unto morn, as they will again depart, comes the little manling a second time to the count, and after conning him thanks, handed him a sword, a salamander cloth, and a golden ring, in which was RED LION set above—advertising him, withal, that he and his posterity shall well keep these three pieces, and so long as they had them all together, should it go with fair accordance and well in the county; but so soon as they shall be parted from one another, shall it be a sign ...
— Blackwood's Edinburgh Magazine, No. CCCXLV. July, 1844. Vol. LVI. • Various

... door usually stood open; opposite Billy, across a wide hall, was a modest little millinery establishment, upstairs a nurses' home, and a woman photographer occupied the top floor. The "Protest," a slim little sheet, innocent of contributed matter or advertising, and written, proofed and set up by Billy's own hands, was housed in what had been the big front drawing-room. Billy kept house in the two back rooms that completed ...
— Saturday's Child • Kathleen Norris

... that we don't have to. We aren't paupers, even though father wasn't so well fixed as everyone thought. With management and care, we could have stayed in the old house, I believe, and kept up appearances, at least. What's the use of advertising that ...
— Cap'n Warren's Wards • Joseph C. Lincoln

... Application for entry as second-class mail pending at the Post Office at New York, under Act of March 3, 1879. Application for registration of title as Trade Mark pending in the U.S. Patent Office. Member Newsstand Group—Men's List. For advertising rates address E. R. Crowe & Co., Inc., 25 Vanderbilt Ave., New York; or 225 North Michigan ...
— Astounding Stories of Super-Science February 1930 • Various

... first decade of this century. Out of a scandalous youth whose verses made their appearance in slim periodicals that expired before their periodicity could be computed, he was evolving into a reputable poet who was given a prominent position facing advertising matter in the heavy magazines when he met with his regrettably early end. Apart from his poems he left no literary remains, except a few letters too hideously ungrammatical for publication. The sole materials for a biography lay in the memory of Toller, who by a stroke of luck happened ...
— Punch, or the London Charivari, Vol. 159, July 28th, 1920 • Various

... demand for bad work. Skilled work alone could find a market, and skilled work requires the payment of decent wages. The growth of modern competition has changed all this. Regular custom has given way to touting and advertising, the bond of interest between consumer and shopkeeper is broken, the latter seeks merely to sell the largest quantity of wares to any one who will buy, the former to pay the lowest price to any one who will sell ...
— Problems of Poverty • John A. Hobson

... cordwood. A stovepipe led from the stove here and there in wire suspension to a final exit near the other corner. On the wall were two sporting chromos, and a good variety of lithographed calendars and illuminated tin signs advertising beers and spirits. The floor was liberally sprinkled with damp sawdust, and was occupied, besides the stove, by a number of wooden chairs ...
— The Blazed Trail • Stewart Edward White

... a curious item; for it shows that the Mercuries, diurnals, and intelligencers of the day, were not deemed sufficient for satisfactorily advertising public events. ...
— The Mirror of Literature, Amusement, and Instruction, Vol. 12, - Issue 332, September 20, 1828 • Various

... I discover? I discovered what other wretched advertising people have found out before me. Above my own advertisement, the very thing I wanted was advertised for by somebody else! Look in any newspaper; and you will see strangers who (if I may so express myself) exactly fit each other, advertising for each other, ...
— Poor Miss Finch • Wilkie Collins

... who wanted to die in Devonshire, and the Considines had moved to the Manor, under the benignant eyes of Lady Halberton. In another fortnight the first pupils, the Tracey boys, arrived, and Considine was advertising in The Morning Post and The Times for three at fees that even Lord Halberton considered outrageous. "There's plenty of money in the country," said Considine. With the insight of genius he added to his advertisement, "Special ...
— The Tragic Bride • Francis Brett Young

... stand by you. Any time, in the middle of the night, that we hear the crash and fall of decayed old timbers, we'll come to the rescue and pull you out. We don't have much excitement here. The wreck will have the advantage of advertising you thoroughly. Then you can build a tight little bungalow on the spot and settle down to ...
— Mrs. Red Pepper • Grace S. Richmond

... again my proposal with regard to the money; and had we been in complete possession of our faculties, I am sure we should have condemned it as unwise; but we were flustered with alarm, grasped at a straw, and determined, although it was as much as advertising Mr. Huddlestone's presence in the pavilion, to carry my proposal ...
— The Works of Robert Louis Stevenson - Swanston Edition Vol. 4 (of 25) • Robert Louis Stevenson

... "I am delighted with this costume. It is made after one of Rejane's. Oscar fell in love with it at a first representation of a vaudeville, and he gave me over into the hands of the same dressmaker, who indeed was named in the play. That kind of advertising seems very effective." ...
— Jacqueline, v3 • Th. Bentzon (Mme. Blanc)

... their name is legion; everybody eats oysters, and everybody seems to take everybody else's portrait. To such an extent is this mania for delineating the 'human face divine' carried, that a hatter in Chatham-street has made no small profit by advertising that, in addition to supplying hats at the same price as his rivals, he will take the portrait of the purchaser, and fix it inside thereof gratis. This was too irresistible; so off I went, and, selecting my two dollar beaver on the ground-floor, ...
— Lands of the Slave and the Free - Cuba, The United States, and Canada • Henry A. Murray

... earlier—with the advertisements of the "Pianisto" mechanical player. He was a judge of advertisements, and the "Pianisto" literature pleased him in a high degree. He justifiably reckoned that he could distinguish between honest and dishonest advertising. He made a deep study of the question of mechanical players, and deliberately came to the conclusion that the Pianisto was the best. It was also the most costly. But one of the conveniences of having six thousand pounds a year is that you need not deny yourself the best ...
— The Regent • E. Arnold Bennett

... homes are broken up and the members dispersed, some perhaps going abroad. In many cases, such persons it may be are not only lost sight of for years, but are never heard of again, and hence, when they become entitled to money, large sums are frequently spent in advertising for their whereabouts, and oftentimes with no satisfactory results. Indeed, advertisements for missing relatives are, it is said, yearly on the increase, and considerable sums of money cannot be touched owing to the uncertainty ...
— Strange Pages from Family Papers • T. F. Thiselton Dyer

... number of pieces of apparatus of a generally useless kind which he had ordered on the strength of their much advertising, and he observed sententiously, "We armatures get badly imposed upon." Here were patent gimcrack printing devices, although he had scarce anything worth printing; all sorts of atrocious fancy borders with which he sought in vain to embellish ...
— Ten Thousand Miles with a Dog Sled - A Narrative of Winter Travel in Interior Alaska • Hudson Stuck

... now supererogatory, for there no advertisements are received; that branch of the journal having been farmed out to a company at 350,000 fr. a year. This is a system which evidently saves a vast deal of trouble. The Advertising Company of Paris has secured almost a monopoly of announcements and puffs. It has bought up the last page of nearly every Paris journal which owns the patronage and confidence of the advertising public of the French capital. At the end of the same dark passages are ...
— Harper's New Monthly Magazine, Volume 1, No. 2, July, 1850. • Various

... cafes gave place to bargain stores, their audio-advertisers whooping urgently about improbable prices and offerings, and garish, noisy, crowded bars and cafeterias blaring recorded popular music. There was quite a bit of political advertising in evidence—huge pictures of the two major senatorial candidates. He estimated that Chester Pelton's bald head and bulldog features appeared twice for every one of Grant Hamilton's white locks, old-fashioned ...
— Null-ABC • Henry Beam Piper and John Joseph McGuire

... hiding my tracks was solved, the rest would be easy. I could keep in the hollows for a few miles until out of sight of the Ridge Road, and Gowdy might rake the wayside to his heart's content and never find us except by accident; but I saw no way of getting off the traveled way without advertising my flight. Of course Gowdy would follow up every fresh track because it was almost the only thing he could do with any prospect of striking the girl's trail. I thought these things over as I drove on westward. I quieted her by ...
— Vandemark's Folly • Herbert Quick

... men were ever so averse to advertising themselves. If anybody, in any part of the world, wanted them to make a telescope, he must write to them to know the price, etc. They could never be induced to prepare anything in the form of a price catalogue of the instruments they were prepared to ...
— The Reminiscences of an Astronomer • Simon Newcomb

... nothing else can do. The stuccoed walls of the houses, and the sharp-pointed stylus which was used in writing on wax tablets offered too strong a temptation for the lounger or passer-by to resist. To people of this class, and to merchants advertising their wares, we owe the three thousand or more graffiti found at Pompeii. The ephemeral inscriptions which were intended for practical purposes, such as the election notices, the announcements of gladiatorial ...
— The Common People of Ancient Rome - Studies of Roman Life and Literature • Frank Frost Abbott

... one of the advertising columns of the Times the paragraph appeared one day last week. The newspaper containing it lay on the table of a drawing-room. Elderly beau was making up (he was accustomed to making-up in another sense, as his wig and whiskers could testify) to charming young lady. ...
— Punch, Or The London Charivari, VOL. 100. Feb. 28, 1891 • Various

... of advertising is nothing more than an effort to sell something by yelling in print," objected ...
— Average Jones • Samuel Hopkins Adams

... patriotic by the recitation of the Marseillaise by Madame Chenal clothed in the national colors with a mighty Roman sword with which to emphasize "Aux armes, citoyens!" The Francaise also was open several times a week and some of the smaller theaters as well as the omnipresent cinema shows, advertising reels fresh from the front by special ...
— The World Decision • Robert Herrick

... the door on the right, which divided Sonia's room from Madame Resslich's flat, was a room which had long stood empty. A card was fixed on the gate and a notice stuck in the windows over the canal advertising it to let. Sonia had long been accustomed to the room's being uninhabited. But all that time Mr. Svidrigailov had been standing, listening at the door of the empty room. When Raskolnikov went out he ...
— Crime and Punishment • Fyodor Dostoyevsky

... preternaturally interested in magazines,—that is to say she was (at a very early age) vitally concerned with the advertising columns, and forced me to spend a great deal of time turning the pages while she discovered and admired the images of shoes, chairs, tables and babies,—especially babies. It rejoiced her to discover ...
— A Daughter of the Middle Border • Hamlin Garland

... them. Such outrages are always common here, and no kind of property exposed to colored protection only, can be considered safe. [I don't say that much liberty should not be given to constables on account of numerous runaways, but it don't always work for good.] Before advertising they go round and offer rewards to sharp colored men of perhaps one or two hundred dollars, to betray runaways, and having discovered their hiding-place, seize them and then cheat their informers out of ...
— The Underground Railroad • William Still

... the time of which we are writing the antislavery societies of the North-east had attained a considerable vitality, and the echoes of their work came back from the South in furious resolutions of legislatures and other bodies, which, in their exasperation, could not refrain from this injudicious advertising of their enemies. Petitions to Congress, which were met by gag-laws, constantly increasing in severity, brought the dreaded discussion more and more before the public. But there was as yet little or no ...
— Abraham Lincoln: A History V1 • John G. Nicolay and John Hay

... London, conducted by Jack Ketch, who afterwards did himself the honour of scourging and branding the impostor, previous to banishment, which completed his sentence. In the reign of James I, a terrible sweep was made among the quacks and advertising gentry. The council dispatched a warrant to the magistrates of the city of London, to take up all reputed quacks, and bring them before the censors of the college, to examine how properly qualified they were to be trusted, either with the limbs or lives of his majesty's lieges. This is ...
— Thaumaturgia • An Oxonian

... own affairs, and did a great deal of good with her money,—expending large sums for charitable purposes, because she really wished to do good, and not, like so many rich people, for the purpose of advertising herself. ...
— Madame Midas • Fergus Hume

... many people have been led to believe through advertising matter that it is both safe and practical to use canning compounds for the preserving of vegetables which have proved hard to keep under the commonly known methods of canning. The first argument against the use of a canning compound is that it is unnecessary. It is possible ...
— Every Step in Canning • Grace Viall Gray

... gardening is the most likely way that they can be made profitable. And yet there is still another; namely, growing them for sale in the various prepared forms and selling them in glass or tin receptacles in the neighborhood or by advertising in the household magazines. There surely is a market, and a profitable one if rightly managed. And with right management and profit is to come desire to have improved varieties. Such varieties can be developed at least as readily as the wonderful modern ...
— Culinary Herbs: Their Cultivation Harvesting Curing and Uses • M. G. Kains

... copy of a morning paper. It was printed in the vernacular of the lower East Side, and Philip bore it to his desk, where for more than half an hour he alternately consulted the column of steamboat advertising and made figures on the back of an envelope. These represented the cost of a journey for two persons from Minsk to New York, based on Philip's hazy recollection of his own emigration, fifteen years before, combined with his experience as travelling salesman in the Southern ...
— Elkan Lubliner, American • Montague Glass

... General Joffre, for his is the first and last word on the subject of war correspondents, gradually decided to combat the German advertising. ...
— New York Times Current History: The European War, Vol 2, No. 1, April, 1915 - April-September, 1915 • Various

... of a picture I saw once, in Punch or somewhere else, of a nigger sandwich man advertising baths, and a sweep looking at him, and saying: 'It's enough to tempt one, he looks so jolly clean hisself.' That's the way with you, always firing out Wordsworth's silly twaddle, and objecting to a piece of genuine poetry because it's ...
— Two Knapsacks - A Novel of Canadian Summer Life • John Campbell

... printer's function in advertising. Precepts upon which advertising is based. Printer's analysis of his copy. Emphasis, legibility, attention, color. Method of studying advertising typography. Illustrations; review questions; ...
— Books Before Typography - Typographic Technical Series for Apprentices #49 • Frederick W. Hamilton

... the office without saying "Thank you," or taking leave in any way of the advertising agent who did not feel in the least affronted, for ...
— The Blue Lagoon - A Romance • H. de Vere Stacpoole

... abundantly and expensively ornamented. Sometimes we hear it figuratively said of a domestic coquette, that she carries all her property on her back. These Greeks must be well off, if it may not sometimes be so said with propriety of them. They have a plan of advertising a young lady's assets, in a manner that must be most satisfactory to fortune-hunters, and prevent the mistakes that with us constantly foil the best-laid plans. They turn a girl's fortune into money, and hang it—it, the fortune proper—the [Greek: poion] and the [Greek: ...
— Blackwood's Edinburgh Magazine, Volume 61, No. 380, June, 1847 • Various

... them with all necessaries and requisites at the common charges of the company, and to embrace, accept, and entreat them as our dear and well-beloved brethren of this our society to their rejoicing and comfort, advertising Sir Hugh Willoughbie and others of our carefulness of them and their long absence, with our desire to hear of them, with all other things done in their absence for their commodity, no less than if they had ...
— The Discovery of Muscovy etc. • Richard Hakluyt

... he said seriously. "If you wish for reputation and fame in this world, and success during your lifetime, you ought to seize every opportunity of advertising yourself. You remember the Latin word, 'Fame springs from one's own house.' Like other wise sayings, it's not quite true; fame comes from oneself," and he laughed delightedly; "you must go about repeating how great you are till the dull ...
— Oscar Wilde, Volume 1 (of 2) - His Life and Confessions • Frank Harris

... discourage her, being too completely her slave, like wax in her hands; and he believed, too, that her scheme of advertising the drama of The Escaped Nun would lead to splendid and profitable notoriety. A real escape, from a city convent, before the very eyes of respectable citizens, would ring through the country like an alarm, and set the entire Protestant community in motion. While he feared, he was also dazzled by ...
— The Art of Disappearing • John Talbot Smith

... States; and yet session after session of Congress adjourned without giving California a territorial form of government. The question of slavery in the newly acquired territory divided Congress so that they could not decide the issue. Southern newspapers were advertising for slave-owners to send names and the number of slaves they were taking to California ...
— The Journal of Negro History, Volume 3, 1918 • Various

... PUBLIC.—The Proprietors would say that they have abandoned the old and played-out practice of decorating the outer walls of all principal streets with flaming Posters and Handbills, and have adopted the congenial, and they trust successful, plan of advertising with Programmes, giving a full and accurate description as now organized, which will be distributed in Hotels, Saloons, Factories, Workshops, and all private dwellings, by their Special Agents, three days before the exhibition takes place. —— MADAM DELIA WITH HER PET SNAKES. MISS ...
— Oldport Days • Thomas Wentworth Higginson

... themselves." Relying on this opinion he warned Gifford and his friends against attacking Sydney Smith, and Leslie, and Jeffrey, because of their contributions to the Edinburgh. He thought that such attacks had only the effect of advertising the rival journal, and rendering it of greater importance. With reference to the article on Sydney Smith's "Visitation Sermon" in No. 5, Mr. George Ellis privately ...
— A Publisher and His Friends • Samuel Smiles

... presence there was likely to be continuous, and determined to give up his house in Liverpool and reside permanently in London. He, therefore, took steps to let his house (which he held under lease at one hundred and five pounds per annum) by advertising it, and putting a bill in the window to that effect. To his surprise he received a notice from his landlord informing him that by the tenure of his lease, to which he was referred, he would find that ...
— Recollections of Old Liverpool • A Nonagenarian

... Sampson refused to buy the car. I didn't think they made any ten-thousand-a-year-men up in Vermont when I hired you, but I took a chance. New York's too big for you fellows; I guess you were only a flash in the pan! Just think what it would have meant had you sold the car to old Sampson! Why, the advertising alone would—" ...
— Alex the Great • H. C. Witwer

... after him, never ceasing her outcry. It was the straightaway now, and when it came to real running, White Fang could teach her things. She ran frantically, hysterically, straining to the utmost, advertising the effort she was making with every leap: and all the time White Fang slid smoothly away from her silently, without effort, gliding like a ghost ...
— White Fang • Jack London

... so thick and fast on the heads of Bert and Harry that the boys had no idea of answering them. Certainly the bird was nowhere to be seen, and they did not feel like advertising their "April-fool game" to the whole house, so they decided to crawl into bed again and let others ...
— The Bobbsey Twins at the Seashore • Laura Lee Hope

... up such a private trade, advertising must be resorted to, either through the newspapers, magazines and other channels, or by distributing samples of nuts. "Once a customer, always a customer" should be the motto for the grower to hold in mind, ...
— The Pecan and its Culture • H. Harold Hume

... dint of hard work, he obtained more than a foothold. He had sold a couple of pictures to dealers; his black-and-white drawings were in demand with a couple of good magazines, and a clever poster, bearing his name, and advertising a popular whisky was displayed all over London. Then, picking up a French paper in the Monico one morning, he experienced a shock. The body of a woman had been found in the Seine and taken to the Morgue, where several persons unhesitatingly identified her as Diane Merode, the one-time ...
— In Friendship's Guise • Wm. Murray Graydon

... shelves were well stocked with empty phials and bottles—my windows were furnished with curtains, upon which my assumed name was painted in flaming capitals. The columns of the newspapers teemed with my advertisements, in which I was declared to be the only regular advertising physician—one who had successfully treated twenty-five millions of cases of delicate unmentionable complaints. Certificates of cure were also published by thousands, signed by people who never existed. Having procured an old medical diploma, ...
— City Crimes - or Life in New York and Boston • Greenhorn

... my inspiration suddenly collapsed, for I had a vision, at once amusing and disconcerting, of my hill farmer (and his practical wife!) receiving such a letter (along with the country paper, a circular advertising a cure for catarrh, and the most recent catalogue of the largest mail-order house in creation). I could see them standing there in their doorway, the man with his coat off, doubtfully scratching his head as he read ...
— The Friendly Road - New Adventures in Contentment • (AKA David Grayson) Ray Stannard Baker

... noticed the advertising column of the newspaper," put in Harry, "if ever she did chance to have a copy of one that contained my notice to her. Ladies, as a general thing, ...
— The Trials of the Soldier's Wife - A Tale of the Second American Revolution • Alex St. Clair Abrams

... the Channel Islands are not known to the general public would be to say what is in these modern days of advertising untrue; but it may be doubted if they are so well known as they really deserve. They might very well be called the "Multum in Parvo Islands," for they contain a very great deal of beauty in a small space; in fact, it would be very difficult, if not quite impossible, ...
— Jethou - or Crusoe Life in the Channel Isles • E. R. Suffling

... I will do, Harry. I will not lose a moment's time, but will set about it at once; if I spend ten thousand pounds in advertising I will find him. As to Fred, I cannot meet him again until I get to the bottom of the affair, so we will stay away from England till I ...
— Captain Bayley's Heir: - A Tale of the Gold Fields of California • G. A. Henty

... of whom people spoke continually, and had spoken for years. In fact, two generations had found him a fruitful topic of conversation without increasing their knowledge of him. If he had only been that which is called a public man, a novelist or a singer, his fortune would have been easy. All his advertising would have been done for him by others. For there was in him that unknown quantity which the world ...
— The Vultures • Henry Seton Merriman

... she had read about them over and over again. Her knowledge, derived as it was from so many sources, was curiously mixed, but it was comprehensive, of its kind. She was continually sending for Cook's circulars and booklets advertising personally conducted excursions. And, with the arrival of each new circular or booklet, she picked out, as she had just done, the particular tours she would go on when her "some day" came. It was funny, this queer habit of hers, but not half as funny as the thought of her really going would have ...
— Kent Knowles: Quahaug • Joseph C. Lincoln

... sufficient reason that no captive Grizzly of the true California type could be found, and the enterprising journal was constrained to resort to the prosaic expedient of laying a foundation of fact and veritable achievement for its self-advertising. ...
— Bears I Have Met—and Others • Allen Kelly

... hour, and under the same auspices, and destined to the same fate, by the laws of astrology. Yet half a dozen professors of astrology find patrons enough in each of our great cities to enable them to live and to pay for advertising ...
— Fables of Infidelity and Facts of Faith - Being an Examination of the Evidences of Infidelity • Robert Patterson

... medical company had under treatment at one time (the day the government closed it up) 200,000 women, suffering exclusively from female diseases. How many similar cases must there be to support the large advertising concerns, whose tentacles reach to the remotest corners of the country and who limit their activity and cater to "diseases of women" only. Let him also give some thought to the fact that no specialty in the whole field of legitimate medical practice has grown with such enormous strides, ...
— The Eugenic Marriage, Vol. 3 (of 4) - A Personal Guide to the New Science of Better Living and Better Babies • W. Grant Hague

... narrow little staircase, made narrower and almost impassable by the pots of evergreens placed for decoration upon some of the steps. There, in the flood of light, the little room papered in gold, hung with pictures advertising the place, all done by needy customers—mostly French—who had given them to the establishment for a few francs, or out of the fullness of their hearts, they were greeted in welcome again by ...
— Sally Bishop - A Romance • E. Temple Thurston

... of which it is possible to remain quite unconvinced is the fundamental contention of Christian Science, viz., that there was no disease to be cured. Speaking quite generally, if one is going to be impressed by testimonials there is of course, no patent pill of respectable advertising power which cannot produce such by the wastepaper-basketful; and perfectly sincere and unsolicited testimonials, too. What these prove, however, is neither that the patients have been cured of the particular diseases they may name—and in the diagnosis of which they may very likely be mistaken—nor ...
— Problems of Immanence - Studies Critical and Constructive • J. Warschauer



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