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Advertising   /ˈædvərtˌaɪzɪŋ/   Listen
Advertising

noun
1.
A public promotion of some product or service.  Synonyms: ad, advert, advertisement, advertizement, advertizing.
2.
The business of drawing public attention to goods and services.  Synonym: publicizing.



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"Advertising" Quotes from Famous Books



... of the Capitolium, which is not well known among those who do not make a profession of archaeology. It was used as a place for advertising State acts, deeds, and documents, in order that the public might take notice of them and be informed of what was going on in the administrative, military, and political departments. This fact is known from a clause appended to imperial letters-patent by which veterans ...
— Pagan and Christian Rome • Rodolfo Lanciani

... age, and an advertising age is a sensational age. Religion itself—the staid, the demure—shares in the general tendency. She preaches in the style of the auction room, she beats drums and shakes tambourines in the streets, she affects criminals and dotes on ...
— Flowers of Freethought - (Second Series) • George W. Foote

... captain of the finest polo team on the frontier; the one great tournament of the year—open to every Punjab regiment, horse and foot—would begin in less than a fortnight; and he, who had never parted with a polo pony in his life, was advertising the pick of his stable for sale. A proceeding so unprecedented, so perplexing to all who knew him, could not, in the nature of things, be passed over in silence. Desmond knew—none better—that victory or defeat may hang on the turn of a hair; that, skilled player though he ...
— Captain Desmond, V.C. • Maud Diver

... purity by a little track where a child's shoes had brought in mud from the street; doubtless it had been washed over since the Sunday morning's custom had subsided. Wherever the walls would have confessed their bareness the enterprising tradesman had hung gorgeous advertising cards. At the sound of the visitors' footsteps, the door leading out of the shop into the parlour behind opened briskly, a head having previously appeared over the red curtain, and Mr. O'Gree, in the glory of Sunday attire, rushed forward with eager ...
— The Unclassed • George Gissing

... a mistake," he said seriously. "If you wish for reputation and fame in this world, and success during your lifetime, you ought to seize every opportunity of advertising yourself. You remember the Latin word, 'Fame springs from one's own house.' Like other wise sayings, it's not quite true; fame comes from oneself," and he laughed delightedly; "you must go about repeating how great you are till the dull crowd comes ...
— Oscar Wilde, Volume 1 (of 2) - His Life and Confessions • Frank Harris

... combination; but you need not say it could not have happened. I have read half a dozen as funny combinations in a single advertising page of a newspaper, or in a single transit of ...
— The Other Girls • Mrs. A. D. T. Whitney

... at the present time it costs about $24 to make a reaper which the farmer must pay $120 for. It costs $40 to sell the machine which was made for $24, the expense being incurred by wasteful and useless advertising, salesmen's commissions, travelling expenses, and so on. The other $54 which the farmer must pay goes to the idlers in the form ...
— The Common Sense of Socialism - A Series of Letters Addressed to Jonathan Edwards, of Pittsburg • John Spargo

... things happened. In the first place he discovered that Miss Dalrymple was not entirely pleased at the publication of the story of her engagement to the prince; her position—her family's and that of Miss Van Rolsen, was such that newspaper advertising or notoriety could ...
— A Man and His Money • Frederic Stewart Isham

... interests of capital and sane government for their defence; also, his re-election was at stake. It was indicated to newspapers (such as the Mail and State) showing a desire to keep up public interest in the affair that their advertising matter might decrease; Mr. Sherrill's great department store, for instance, did not approve of this sort of agitation. Certain stationers, booksellers and other business men had got "cold feet," as Mr. Jason put ...
— The Crossing • Winston Churchill

... big knuckles, as he said, 'Ah, gentlemen, I have waited, for reasons like these, too long already! I tell you, my "Galileo" is a bone in my throat! I am not rich enough to buy it up, and I see it in the shop windows, advertising me as the accomplice of a forger.' What was his object! Why, to tear out the rotten pages with his own hand and burn them before all the world! A trial would give him the opportunity. 'You talk of ridicule? The Academie is above the fear of it; and as for me, a butt and a beggar as ...
— The Immortal - Or, One Of The "Forty." (L'immortel) - 1877 • Alphonse Daudet

... boys. During the last few years there has been much discussion on the methods of the orphanage, and several charges have been brought against the Sisters, of which the chief are: (1) Want of business method and properly audited accounts; (2) injudicious methods: advertising for illegitimate children without inquiry, to the encouragement of vice; (3) receiving payment with such children, when the foundation was intended for the absolutely destitute; (4) repudiation of all external control, ...
— Mayfair, Belgravia, and Bayswater - The Fascination of London • Geraldine Edith Mitton

... the blinds now (put in Otway) under the Lighting Order: but in those days the Ritz was given—I won't say to advertising its opulence—but to allowing a glimpse of real comfort to the ...
— Foe-Farrell • Arthur Thomas Quiller-Couch

... Saturday during the summer, yet many now do. There are many courtesies practiced by them which are not ordained by law. That adverse public opinion may have economic consequences if disregarded is evidenced by the powerful instrument the Consumers' League found in advertising against firms that maintained particularly unsanitary and morally degrading working conditions for their employees, or the dread that hotels and department stores have for adverse publicity. The phenomenal ...
— Human Traits and their Social Significance • Irwin Edman

... satisfactory collection. The officials were perplexed. They suspected the 'Why?' of containing within its three letters some hideous sedition, but it was not possible to deal vigorously with what might, after all, be only the cunning novelty of some advertising manufacturer. More telegrams harried Mr. Chesney, but before any definite course of action had been decided on the morning of the Rotunda meeting arrived, and with it an answer to the multifarious 'Whys': Because O'Rourke ...
— Hyacinth - 1906 • George A. Birmingham

... clothes were so woven and cut as to be in contrast with his surroundings. A tailor of San Francisco, building toward fashionable patronage, had made him suits free during his last year in college. Varsity man and public character about the campus, Chester paid him back in advertising of mouth. Guided by that instinct of vanity and personal display which runs in those who have to do with the cattle range, he had learned to dress well before he was really sure-mouthed in ...
— The Readjustment • Will Irwin

... a couch-cover, and drew from beneath a big portfolio which she opened on the floor before him. It was filled with flaring magazine covers, calendars, and other painted products having to do with that expensive sort of advertising which packing-houses and steel-shops afford. Girls—girls mounted side and astride, girls in racing-shells and skiting motor-boats, in limousines and runabouts, in dirigibles and 'planes;—seaside, mountain and prairie girls; house-boat, hunting and ...
— Fate Knocks at the Door - A Novel • Will Levington Comfort

... interest of the West. We all read the advertising page of the local paper just as eagerly as we do the foreign news. If I feel at all lonely or bored I generally advertise for something. Once I wanted a high-school boy to drive the motor three afternoons a week. The paper was still moist from the press when my applicants began to telephone. I took ...
— The Smiling Hill-Top - And Other California Sketches • Julia M. Sloane

... of the common people among these ancients as very much alive in their frank curiosity, their broad humour, their love of shows, and their keen enthusiasm for the competitions, their interest in petty local elections, their advertising instincts, their insatiable fondness for scribbling on walls and pillars, whether in paint or with a "style," a sort of small stiletto with which they commonly wrote on tablets. The ancient world becomes very near when we read, side by side with the election notices, a line from Virgil ...
— Life in the Roman World of Nero and St. Paul • T. G. Tucker

... conversation the whole arrondissement, indeed the whole department, was covered with posters, advertising the sale of Les Aigues at the office of Maitre Corbineau, the notary of Soulanges. All the lots were knocked down to Rigou, and the price paid amounted to two millions five hundred thousand francs. The next day Rigou ...
— Sons of the Soil • Honore de Balzac

... ordinary selves, and to prevent our getting the notion of a paramount right reason. Royalty itself, [125] in its idea the expression of the collective nation, and a sort of constituted witness to its best mind, we try to turn into a kind of grand advertising van, to give publicity and credit to the inventions, sound or unsound, of the ordinary self of individuals. I remember, when I was in North Germany, having this very strongly brought to my mind in the matter of schools and their institution. ...
— Culture and Anarchy • Matthew Arnold

... throw off the searchlight at once, anyhow. We want no advertising. I'll come in close and land my boats. Can you be at the beach to ...
— The Radio Boys with the Revenue Guards • Gerald Breckenridge

... an airship through the gallantry of some individual hero, they soon found that their defense must be organized, and Admiral Sir Percy Scott was entrusted with the task. Lights were extinguished on the streets and screened on the water front. Illumination for advertising purposes was forbidden; windows were covered, so that London became at night a mass of gloom. The Zeppelins, compelled to fly at a very great height, because of anti-aircraft guns, were blinded. As in Paris ...
— History of the World War - An Authentic Narrative of the World's Greatest War • Francis A. March and Richard J. Beamish

... anaconda and a lion. The serpent swallowed the lion and then many Moors came and killed the serpent. As was immediately to be inferred and as I verified on my return, this battle was to be seen only on the advertising posters which are hung in front of every menagerie. The lad's imagination had been so excited by what he had seen that day that the real and the imagined were thoroughly interfused. How often may this ...
— Robin Hood • J. Walker McSpadden

... find that two-thirds of the graves haven't even got dead men in them! Whenever a prominent Englishman dies, they put up a statue to him in Westminster Abbey—no matter where he happens to be buried! I call that clever advertising. That's the ...
— A Book of Burlesques • H. L. Mencken

... election, some of which services I have before noticed. Four hundred and thirty-seven pounds paid to the military, for preventing the election of HENRY HUNT for the city of Bristol, in the year 1812. The item of 52l. 18s. for advertising a public meeting of the citizens of Bristol, to address the Prince Regent on the death of Spencer Perceval, is another precious proof of shameful, or rather shameless, expenditure. Why, five pounds would have been ample, to have informed every inhabitant ...
— Memoirs of Henry Hunt, Esq. Volume 3 • Henry Hunt

... enterprise had flashed through the Sunday issues of a single week, and then flashed out in lasting darkness. He wondered vaguely if he had counted without the counting-house in hoping for their continued favor; he could not realize that nothing is so stale as old news, and that no excess of advertising would have ...
— The Daughter of the Storage - And Other Things in Prose and Verse • William Dean Howells

... decade of this century. Out of a scandalous youth whose verses made their appearance in slim periodicals that expired before their periodicity could be computed, he was evolving into a reputable poet who was given a prominent position facing advertising matter in the heavy magazines when he met with his regrettably early end. Apart from his poems he left no literary remains, except a few letters too hideously ungrammatical for publication. The sole materials for a biography lay ...
— Punch, or the London Charivari, Vol. 159, July 28th, 1920 • Various

... daisy—and a lens is necessary for any but the most superficial acquaintance—we shall see that, far from being a single flower, it is literally a host in itself. Each of the so-called white "petals" is a female floret, whose open corolla has grown large, white, and showy, to aid its sisters in advertising for insect visitors—a prominence gained only by the loss of its stamens. The yellow centre is composed of hundreds of minute tubular florets huddled together in a green cup as closely as they can ...
— Wild Flowers Worth Knowing • Neltje Blanchan et al

... gave a few hours a week to Psychology in its humbler ranges. There were ways to hold the attention of children, and there were forms of advertising calculated to affect favorably the man who had money to spend. In addition, the University had found out that he could sing as well as act, and something had been said about a place for him in ...
— Bertram Cope's Year • Henry Blake Fuller

... "Me and my mates have stood for the people for this many a year, and we've no fancy for a fine gentleman springing up like a Jack-in-the-box from somewhere else in the House, without any reference to us, and yet calling himself and advertising himself as the champion of our cause. Outside Parliament we can't stop you. The Trades' Union men think more of you, maybe, than they do of us. But inside you can plough your own furrow, and for my part, when you're ...
— A People's Man • E. Phillips Oppenheim

... my mother promised once more to assist me, provided I would wait and be patient; and I left her to broach the matter to my father, when and how she deemed it most advisable: never doubting her ability to obtain his consent. Meantime, I searched, with great interest, the advertising columns of the newspapers, and wrote answers to every 'Wanted a Governess' that appeared at all eligible; but all my letters, as well as the replies, when I got any, were dutifully shown to my mother; and she, to my chagrin, ...
— Agnes Grey • Anne Bronte

... day; therefore, when we outspanned about midday, instead of lighting only one fire, for the purpose of cooking our midday meal, I caused three to be lighted, at a distance of about one hundred feet apart, which was my usual method of advertising my impending arrival, feeling sure that somebody about the house would be on the lookout, and would see the three sparks of flame and columns of smoke, we being by that time within some ten miles of the place. At this distance I was ...
— Through Veld and Forest - An African Story • Harry Collingwood

... paid for in advance. The hero might have thought he was again in the northern seas. At the next moment the boy was treating almost courteously a German from the cast side who wanted the Eclipse to print a grand full page advertising description of his invention, a gun which was supposed to have a range of forty miles and to be able to penetrate anything with equanimity and joy. The gun, as a matter of fact, had once been induced to go off when it had hurled itself passionately upon its ...
— Active Service • Stephen Crane

... enliven his judgments with remarks showing a good deal of shrewd wisdom. In one case a man was indicted for advertising a show without a license. The defendant insisted that the indictment was insufficient because it set out merely what the show purported to be, and not what it really was. On which the Judge remarked: "The indictment ...
— Autobiography of Seventy Years, Vol. 1-2 • George Hoar

... in the South, monthly papers are printed and published—with little or no expense to the Association. The printing office teaches a useful and profitable trade to the student, the editing is usually done by the professors and students, and the publishing is managed so that by the aid of advertising and paid subscriptions, the expense is mainly met. These periodicals contain much valuable information. The professors contribute well-written papers, the students furnish articles or copies of orations or essays delivered on public occasions, and the graduates write sketches ...
— The American Missionary - Volume 52, No. 2, June, 1898 • Various

... inside of ten days. That is better than I actually hoped for, young men,—far better! In fact the situation, as I view it, contains wonderful opportunities for both newspapers in the way of sales and advertising. I do not doubt but that I can handle this affair in such a manner that I can afford to give each of you five thousand dollars if you make the journey within ...
— Around the World in Ten Days • Chelsea Curtis Fraser

... needs a keeper almost as badly as he needs some heavy underwear. But this isn't the worst of it. Take the banner. It bears the single word "Excelsior." The youth is going through a strange town late in the evening in his nightie, and it winter time, carrying a banner advertising a shredded wood-fiber commodity which won't be invented until a hundred and fifty ...
— A Plea for Old Cap Collier • Irvin S. Cobb

... Club Denver Architectural Sketch Club Detroit Architectural Sketch Club "P.D.'s" Rochester Sketch Club Sketch Club of New York Society of Beaux-Arts Architects St. Louis Architectural Club St. Paul Architectural Sketch Club T Square Club, Philadelphia Columbia College Competition for Advertising Design Competitions, Awards in Competitions, Brochure Series " " " No. 1, " " " No. 2, " " " No. 3, Conversano, Doorway of Cathedral Cosmaiti Work Country Houses of Normandy Country Houses, English Doorways, Byzantine-Romanesque Ecole des Beaux-Arts, diplomas England. Hanover, Old Houses ...
— The Brochure Series of Architectural Illustration, Vol. 1, 1895 • Various

... England is not entirely ignorant of an occasional bath-tub in the home. But what gave me great joy was what followed. I discovered with delight that many people, glancing rapidly at my portrait with its prodigious legend, imagined that it was a commercial advertisement, and that I was a very self-advertising commercial traveller. When I walked about the streets, I was supposed to be travelling in bath-tubs. Consider the caption of the portrait, and you will see how similar it is to the true commercial slogan: 'We offer a Bath-Tub in Every Home.' And this charming error was ...
— What I Saw in America • G. K. Chesterton

... trade, and the growing evil among the children of the common people, both male and female, is viewed with alarm. From Tachien-lu to Mengtsz, from Chung-king to Bhamo, one is rarely out of sight of the well-known flaring posters in the Chinese characters advertising the British cigarette. Some months ago a couple of Europeans were sent out to advertise, and they stuck their poster decorations on the walls of temples, on private houses and official residences, with the result that the people were piqued so much ...
— Across China on Foot • Edwin Dingle

... had been at obscenity, said, "the blackest fiends in hell would not keep company with Wilkes when he should arrive there." Lord Sandwich moved to vote Wilkes the author; but this Lord Mansfield stopped, advertising the House that it was necessary first to hear what Wilkes could say in his defence. To-day, therefore, Was appointed for that purpose; but it has been put off by Martin's lodging a caveat.(354) This bomb was certainly well conducted, and the secret, though known to many, well kept. ...
— The Letters of Horace Walpole Volume 3 • Horace Walpole

... broken heart and a galloping consumption. Instead they speculated on whether Bell Hewett would have had a new hat if it had not been for the bank's failure; and whether her brother's absence from home was owing to his having gone to London for the first look at the columns of the advertising newspapers, and that he might be on the spot to apply in person at the addresses given, and to haunt the agency offices, as young men are represented doing ...
— A Houseful of Girls • Sarah Tytler

... gatekeepers, runners, porters, and clerks, and always keep an office open. Beside this, is the whole paraphernalia of the office of the company. There must be offices, clerks, bookkeepers, porters, runners, etc.; a president, treasurer, and secretary; an attorney, agents, and agencies; and newspaper advertising, and a hundred little things which no man can mention. I do not pretend to be able to give an adequate conception of the innumerable items which so swell the large actual working expenses of regularly running ...
— Ocean Steam Navigation and the Ocean Post • Thomas Rainey

... in a magazine, opposing the plan of the postmaster-general to increase the postage on the advertising sections of magazines: consider especially the ...
— The Making of Arguments • J. H. Gardiner

... then ceases to have any voice in the projected colonization whatsoever. It is a totally private enterprise—a simple real estate operation, if you will, with the state acting only as an advertising agency, and, occasionally, as the lessor of suitable transportation from Earth to the new planet. The colonists, of course, are under our protection, maintaining full citizenship unless they request ...
— Citadel • Algirdas Jonas Budrys

... himself maid-of-all-work, since not one of the applicants came up to even Norah's limited standard. Finally, however, Mr. Linton had refused to enter any more registry-offices or to let Norah enter them, describing them, in good set terms as abominable holes; and judicious advertising had secured them a housekeeper who seemed promising, and a cook who insisted far more on the fact that she was a lady than on any ability to prepare meals. The family, while not ...
— Captain Jim • Mary Grant Bruce

... in that time he had thoroughly exhausted the local Directories in his cautious researches among the "Smiths," for in his fear of precipitating a premature disclosure he had given up his former anonymous advertising. And there was a certain occupation in this personal quest that filled his business time. He was in no hurry. He had a singular faith that he would eventually discover her whereabouts, be able to make all necessary inquiries into her conduct and habits, and perhaps even enjoy a brief ...
— Openings in the Old Trail • Bret Harte

... came a letter from Coruna, advertising this Court of the Earl of Sandwich's arrival, as Extraordinary Ambassador from our King to ...
— Memoirs of Lady Fanshawe • Lady Fanshawe

... not that envy never praises—No, that would be making a public profession of itself, and advertising its own malignity; whereas the greatest success of its efforts depends on the concealment of their end. When envy intends to strike a stroke of Machiavelian policy, it sometimes affects the language ...
— Essays on Various Subjects - Principally Designed for Young Ladies • Hannah More

... strong advising, By word of mouth, or advertising, By chalking on walls, or placarding on vans, With fifty other different plans, The very high pressure, in fact, of pressing, It needs to persuade one to purchase a blessing! Whether the Soothing American Syrup, A Safety Hat, or a Safety Stirrup,— Infallible ...
— The Poetical Works of Thomas Hood • Thomas Hood

... remembered its loss. Then he reminded himself bitterly that street clocks were abundant and might be looked at by simpletons who couldn't keep watches. He bought an evening paper that shrieked with hydrocephalic headlines and turned into a dingy little restaurant advertising a "Regular Dinner de luxe with ...
— Bunker Bean • Harry Leon Wilson

... immune from peril and suffering, was awakening to the cost of victory. There was a terrible flippancy in the irrepressible spirit of trade which had seized upon the nation's emblems, freshly consecrated in the blood of her sons, and was turning them to commercial account,—advertising, in symbols of death and priceless devotion, that ribbons or soap or candy were for sale. The flag was, so to speak, dirt-cheap. You could wear it in a hatband or a necktie; you could deface it, or tear it in two, in opening an envelope addressed ...
— A Touch Of Sun And Other Stories • Mary Hallock Foote

... authors, short sentences commendatory of the first, under the title of Notices of the Press. These, I have been given to understand, are procurable at certain established rates, payment being made either in money or advertising patronage by the publisher, or by an adequate outlay of servility on the part of the author. Considering these things with myself, and also that such notices are neither intended, nor generally believed, to convey any real opinions, being a purely ...
— The Biglow Papers • James Russell Lowell

... property exposed to colored protection only, can be considered safe. [I don't say that much liberty should not be given to constables on account of numerous runaways, but it don't always work for good.] Before advertising they go round and offer rewards to sharp colored men of perhaps one or two hundred dollars, to betray runaways, and having discovered their hiding-place, seize them and then cheat their ...
— The Underground Railroad • William Still

... in the daily papers and peruse the advertising column," she answered, courageously. "Never mind, it will all come right before long, and we can keep up our ...
— Vagabondia - 1884 • Frances Hodgson Burnett

... trouble? Had he and I been mistaken in our judgment of Bucko Lynch? Oh, I was tormented with fear—and with doubt. I wanted to gallop aft and lend him a hand, succor him, at least help him to put up a good fight. But I wasn't sure he was in trouble, that he would welcome my advertising his disappearance. Perhaps he was keeping a rendezvous, with the ...
— The Blood Ship • Norman Springer

... detective agency has had since I left the police force eleven years ago. It's too big for me, and I've come to you to do a stunt as is a stunt. You will plug it for me, won't you—just as you've always done? If I get the credit, it'll mean a fortune to me in the advertising alone." ...
— The Voice on the Wire • Eustace Hale Ball

... nothing better. So we mourn as the stonemason decrees, or after the example and pattern of the Smiths next door. But some day it will dawn upon us that a little thought and a search after beauty are far more becoming than an order and a cheque to the nearest advertising tradesman. Or it may be we shall conclude that the anonymous peace of a grassy mould is better than his commercial brutalities, and so there will be an end ...
— Certain Personal Matters • H. G. Wells

... the advertisements. They are from concerns of established reputation whose products we freely recommend with full confidence that they are the best of their respective kinds. The index to the advertising section is ...
— The Handy Cyclopedia of Things Worth Knowing - A Manual of Ready Reference • Joseph Triemens

... many a man has been perpetuated, all unwittingly, by the manufacturers and advertising agencies. Here I tread on dangerous ground, but surely I shall not be accused of commercial collusion if I point out that so "generously good" a philanthropist as George W. Childs became a name literally ...
— Penguin Persons & Peppermints • Walter Prichard Eaton

... speedy mode of divorce, similar to that practised in London, by leading a wife by a halter to Smithfield, and selling her. The crying at the market cross that a man would not be answerable for the debts that might be incurred by his wife, was the mode of advertising, which was supposed to absolve a husband from maintaining his wife; a ...
— The Works of John Bunyan • John Bunyan

... inspiring. It is much the same everywhere. In Chicago the Michigan Boulevard, with the lovely lake on one side and grand buildings on the other, running at enormous width for a long distance, is one of the finest broadways in the world; but it is spoilt by a vulgar erection at the end, advertising something or other against the sky, in electric bulbs of rapid and ...
— My Impresssions of America • Margot Asquith

... Brown, it takes real stuff to collect a laugh out of that bunch. It will be a riot with the public; you can bank on that. By the time I get a few more made and released, you can expect to see your name in the papers without paying advertising rates." Whatever possessed Luck to talk that way to Bently Brown, I cannot say. He surely must have seen that the little, over-costumed author was ...
— The Phantom Herd • B. M. Bower

... Our advertising columns already show some of the good results of the Exhibition of the Works of Ancient and Mediaeval Art. Mr. Williams announced last week his Historic Reliques, to be etched by himself. Mr. Cundall has issued proposals for Choice Examples of Art Workmanship; and, lastly, we hear that ...
— Notes and Queries 1850.04.06 • Various

... this, and I am empowered to offer you one third of the edition, Messrs. Longman & Co. and Mr. Murray having each the same share: the terms, twelve months' acceptance for paper and print, and half profits at six months, granted now as under. The over copies will pay the charge for advertising, I am, etc., ...
— Memoirs of the Life of Sir Walter Scott, Volume V (of 10) • John Gibson Lockhart

... most searching examination by Mr. Barnes brought him no evidence, and cross-examination, pursued for many days, brought him no more. When it became Roosevelt's turn to reply, he showed how the Albany Evening Journal, Mr. Barnes's organ, had profited by illegal political advertising. He proved the existence of the bi-partisan alliance with the Democratic Machine, and showed its effects on legislation and elections. After deliberating two days, the jury brought in a ...
— Theodore Roosevelt; An Intimate Biography, • William Roscoe Thayer

... in the poetical advertising line, your worship. It is true I was surrounded by a crowd, but I was merely practising my trade. I don't mind telling your worship that this holiday-time makes things a little lively, and the ...
— Penelope's Irish Experiences • Kate Douglas Wiggin

... so, at the risk of advertising an Australian immigrant of Fulham—who, like the Kangaroo of his country, is born with a pocket and puts everything into it—and, in spite of much wise advice, we ought not to resist the joy of noticing how readily a hurried contemporary has fallen a prey ...
— The Gentle Art of Making Enemies • James McNeill Whistler

... this is always so; sometimes pretension, if big enough, secures success. A man setting up as a silk-mercer in a strange town, is much likelier to succeed if he opens a huge shop, painted in flaring colours and puffed by enormous bills and vast advertising vans, than if he set up in a modest way, in something like proportion to his means. And if he succeeds, well; if he fails, his creditors bear the loss. A great field has been opened for the disappointment of men who start with the flourish of trumpets already mentioned, by the ...
— The Recreations of A Country Parson • A. K. H. Boyd

... used just now by some of Mr. Punch's contemporaries to draw attention to their circulations does not, it will be seen, tend to numerical nicety, though doubtless it has its advantages from the advertising point of view. The following items of news are ...
— Punch, or the London Charivari, Volume 159, November 10, 1920 • Various

... incoming tide with a single dash annihilated the characters. During one of my uneasy wanderings I went to Hartford City, Indiana. Hartford "City," like all other cities In the land, has a full supply of saloons. With a view of advertising myself I had my friends announce on the second day after my arrival that I would deliver a political speech. This speech was listened to by an immense crowd, and heartily praised by the party whose principles I advocated. I was puffed up with the enthusiasm of the people, and repaired with some ...
— Fifteen Years in Hell • Luther Benson

... you was lost, but I still kept on advertising, for missing people have a wonderful way of turning up to claim fortunes, and you see the result. Here is the ...
— The People Of The Mist • H. Rider Haggard

... of those of the South—except in very rare instances—in their machinery for collecting news and gossip; for making up a taking whole; and in the no less important knowledge of manipulating their circulation and advertising patronage. The newspaper system of the North had been reduced to a science. Its great object was to pay; and to accomplish this it must force its circulation in numbers and in radius, and must become the medium of communicating with far distant points. Great competition—application ...
— Four Years in Rebel Capitals - An Inside View of Life in the Southern Confederacy from Birth to Death • T. C. DeLeon

... great discovery had been received, maintained a dignified silence. Persis, always moved to magnanimity by triumph, forbore to emphasize her victory by obtruding on her brother's reserve. Not till Joel had been fortified by a hearty breakfast and had reached the advertising columns in his perusal of the weekly paper, did she venture to touch upon another ...
— Other People's Business - The Romantic Career of the Practical Miss Dale • Harriet L. Smith

... torch, which in his confusion he had thrust glowing into his pocket the wrong way up. That one end must protrude, he knew, for the brand was longer than the pocket was deep. He had, of course, no idea at all that it was advertising his presence and slightest movement ...
— Anthony Lyveden • Dornford Yates

... Wellington Street and the Savoy, is a well-known maker of fowling-pieces, who gave me a terrible start the other day; and probably not me alone, but many passers-by who chanced to look upwards at his windows. For he is at the moment advertising the most undesirable article in the world, a commodity for which I can conceive of no demand whatever. Yet there—the result of the caprice of adhesive cement or the desire of one letter of the alphabet to ...
— Punch, or the London Charivari, Vol. 159, July 14th, 1920 • Various

... spaceport, hoping to get aboard a ship bound for Earth. But the Space Marines were stationed at every gate, examining each departing passenger carefully, and Tom knew it would be impossible to get past them. Then he noticed a poster advertising special non-scheduled flights to Atom City, Earth, at reduced rates, that would blast off from a subspaceport on the outskirts of the city. With renewed hope, he had gone there immediately and bought ...
— Sabotage in Space • Carey Rockwell

... some kind of a confession from him, and he is advertised in accordance with that confession. If no answer is received in a limited time, it is taken for granted that he lied, and he is whipped again, in order to bring a new confession. Thus they continue alternately whipping and advertising, till the close of the year. If a master is found before this, he can pay the costs and take his property; if not, the negro is sold to pay the jail and whipping fees. No trial is ever allowed at which the negro might prove himself free. When once arrested his ...
— Daring and Suffering: - A History of the Great Railroad Adventure • William Pittenger

... documents consume quantities of paper," answered his father. "Directories, telephone books, circulars, and advertising matter in general demand tons and tons of paper every year, and the printing of them provides employment for hundreds of printers. As time goes on, more and more business is annually transacted by mail. The country is so tremendous and the expense of sending ...
— Paul and the Printing Press • Sara Ware Bassett

... in which this common method of advertising paltry offences was thought not to involve an adequate degree of notoriety and reprobation. We have already adduced one instance—that of the unscrupulous baker—in which it was attempted to evoke ...
— The Customs of Old England • F. J. Snell

... of making up a magazine has been very successful; and the circulation, paced by the advertising rates, is making a wonderful ...
— Whirligigs • O. Henry

... stock. If the nursery firm that has put out this Paragon chestnut on the market with so much vigor and at such expense had been a little more frank everybody would have profited. They have made a point of advertising the Paragon chestnut as blight resistant, which it is not; consequently, the country is full of disappointed customers. The dealers should have said something more or less as follows: "This chestnut blights freely, but it bears so well and so abundantly and ...
— Northern Nut Growers Association Report of the Proceedings at the Sixth Annual Meeting. Rochester, New York, September 1 and 2, 1915 • Various

... called upon to advertise largely, or make efforts to extend the sale—at least, not more than you think necessary to cover your own interests. But I believe you would be sure to sell this second edition without any advertising at all. I certainly do not wish to have any puffing advertisements. I had rather that the book were to become scarce and dear than that you should ...
— Memoirs of the Life and Correspondence of Henry Reeve, C.B., D.C.L. - In Two Volumes. VOL. II. • John Knox Laughton

... [Advertising.] When I got to Buhi the friendly priest had it proclaimed by sound of drum that the newly-arrived strangers wished to obtain all kinds of animals, whether of earth, of air, or of water; and that each and all would be paid for in cash. The natives, however, only brought us moths, centipedes, ...
— The Former Philippines thru Foreign Eyes • Fedor Jagor; Tomas de Comyn; Chas. Wilkes; Rudolf Virchow.

... animals was his master passion, and thanks to this, his course to and from school was a very crooked one, involving many crossings of the street, because thereby he could pass first a saloon in whose window was a champagne advertising chromo that portrayed two Terriers chasing a Rat; next, directly opposite this, was a tobacconist's, in the window of which was a beautiful effigy of an Elephant, laden with tobacco. By going a little farther out of his way, there was a game store ...
— Two Little Savages • Ernest Thompson Seton

... have always spent my holidays in Hampstead, but this year she wrote to a cousin of hers who lives in Seabourne and asked her if she would have me down on a visit, and the cousin wrote back such a nice letter, saying she had just been on the point of advertising for some one who would come to her for the whole of the summer holidays, and make herself useful and help look after the children, and have a good time with the elder ones. The letter was a little vague, and so Miss McDonald thought as she read it out to me, for it did not give ...
— The Rebellion of Margaret • Geraldine Mockler

... the door on the right, which divided Sonia's room from Madame Resslich's flat, was a room which had long stood empty. A card was fixed on the gate and a notice stuck in the windows over the canal advertising it to let. Sonia had long been accustomed to the room's being uninhabited. But all that time Mr. Svidrigailov had been standing, listening at the door of the empty room. When Raskolnikov went out he stood still, thought a moment, went on tiptoe to his own room which adjoined the empty ...
— Crime and Punishment • Fyodor Dostoyevsky

... all right, as far as it goes, but there is a deal more to the advertising department of a show than you will ever ...
— The Circus Boys on the Plains • Edgar B. P. Darlington

... privileges are few and trifling, not to add that these very privileges are connected with one or two burdens, more than outweighing them in the estimate of many; and, upon the whole, the chief distinction they enjoy is that of advertising themselves to the public as men of great wealth, or great expectations; and, therefore, as subjects peculiarly adapted to fraudulent attempts. Accordingly, it is not found that the sons of the nobility are much inclined to ...
— Memorials and Other Papers • Thomas de Quincey

... wells flow in Ohio the Express will issue forth as a clean paper, a dignified, law-supporting purveyor to a taste for better things—even if it has to create that taste. Its columns will be closed to salacious sensation, and its advertising pages will be barred to vice, liquor, tobacco, ...
— Carmen Ariza • Charles Francis Stocking

... knew how to play his game. No more effective means of advertising, no more profitable stock-jobbing scheme could be devised than a free trip of that sort and a tour of Alaska under the watchful guidance of Curtis Gordon. If any member of the party returned unimpressed it would not be the fault of the promoter; if any one of them ...
— The Iron Trail • Rex Beach

... a precarious mode of obtaining a livelihood was better than a vicious one, and determined to try my fortune on the stage: so I ordered a hack, and drove to the office indicated. I felt a degree of comfort, when I discovered that my father was the advertising manager, although I was certain he would never recognise me. I was engaged by the agent, the bargain was approved of, and in a day or two after, was ordered to a country town, some miles ...
— Frank Mildmay • Captain Frederick Marryat

... as the Ohio Company, with a great purchase of land from Congress in 1787, by keen advertising, and the methods of the modern real-estate boomer, started the tide of emigration and the fleet of boats down the Ohio. The first craft sent out by this corporation was named, appropriately enough, ...
— American Merchant Ships and Sailors • Willis J. Abbot

... cattle show at Buenos Aires held in July, 1910, Herefords for killing realized from L850 to L1,000 per animal! These latter high prices were, however, evidently paid by the agents of Cold Storage Companies for advertising purposes. One representative explained that the freezing Companies desired to encourage breeders, and that his Company paid the high prices mentioned above so as to let the breeders know that they would always be paid high ...
— Argentina From A British Point Of View • Various

... may not have what can properly be called grounds, but it must have elbow-room, at any rate. Without it, it is like a man who is always tight-buttoned for want of any linen to show. The mansion-house which has had to button itself up tight in fences, for want of green or gravel margin, will be advertising for boarders presently. The old English pattern of the New England mansion-house, only on a somewhat grander scale, is Sir Thomas Abney's place, where dear, good Dr. Watts said prayers for the family, and wrote ...
— The Atlantic Monthly, Volume V, Number 29, March, 1860 - A Magazine Of Literature, Art, And Politics • Various

... of her on the big library calendar, when, through the window, she caught sight of Rob coming toward the house. The rain was running in streams from the bottom of his mackintosh, and from a huge umbrella that spread over him like a tent. It was an enormous advertising umbrella, taken from one of the delivery wagons at the store. One of the boys had dared him to carry it. "Groceries, Dry Goods, Boots and" appeared in black letters on the yellow side turned toward Lloyd. "Shoes. Jayne's Emporium," she called, supplying ...
— The Little Colonel's Christmas Vacation • Annie Fellows Johnston

... was not joking as I thought he was, and some time afterwards he told me that after a good deal of advertising he had succeeded in obtaining a copy of "Spring Days." The moment he left the room I searched the table and bookcase for it, but he kept it at Tillyra, else it would have gone into the Liffey, which ...
— Spring Days • George Moore

... a system as far inferior in pretension to that which we have been examining and as far superior to it in real utility as the prescriptions of a great physician, varying with every stage of every malady and with the constitution of every patient, to the pill of the advertising quack which is to cure all human beings, in all ...
— The Miscellaneous Writings and Speeches of Lord Macaulay, Vol. 2 (of 4) - Contributions To The Edinburgh Review • Thomas Babington Macaulay

... circumstances, by giving up many of the luxuries and comforts to which he and his wife had been accustomed, he found it impossible to retrench so far as to allow of putting by any money from the income produced by his shop. The business has been declining of late years, the cheap advertising stationers having done it injury with the public. Consequently, up to the last week, the only surplus property possessed by Mr. Yatman consisted of the two hundred pounds which had been recovered from the wreck of his fortune. This sum was placed as a deposit in ...
— The Queen of Hearts • Wilkie Collins

... It was authorized, through Parliament, by "his gracious Majesty" King George the Second. Such notables as the archbishop of Canterbury and the lord chancellor of the realm took official interest in its success. It was advertised far and wide—as advertising went in those days—in the Gazette, and it found a host of subscribers. Of the fifty thousand tickets—each costing three pounds—more than four thousand were to be of the class which the act of Parliament naively describes as "fortunate ...
— A History of Science, Volume 5(of 5) - Aspects Of Recent Science • Henry Smith Williams

... by amateurs the following notice must appear on all programs, printing and advertising for the play: "Produced by special arrangement with Samuel French ...
— The Ghost Breaker - A Melodramatic Farce in Four Acts • Paul Dickey

... age, no recruiting officer or doctor would pass him as being eighteen. The first thing to do will be to advertise for him—in the first place to advertise offering a reward for information as to his whereabouts, and in the second place advertising to him direct, begging him to ...
— The Dash for Khartoum - A Tale of Nile Expedition • George Alfred Henty

... broadside, issued in London, ca. 1750, advertising "Dr. Bateman's Drops," is preserved in the Warshaw Collection of Business Americana, New York. Later reprints of this same broadside are preserved in the private collection of Samuel Aker, Albany, New York, and in the ...
— Old English Patent Medicines in America • George B. Griffenhagen

... be sold to the public for $75,000,000, it was under a pressure which it was practically impossible for me to withstand. I do not think I use too strong a word when I say "pressure." For three years I had been advertising to the world the great merits of "Coppers," and for over a year I had announced that when the public was given an opportunity to participate in the consolidated "Coppers" it would be upon a basis most carefully worked out: that ...
— Frenzied Finance - Vol. 1: The Crime of Amalgamated • Thomas W. Lawson

... took up their homestead just south of the town on the Wahoo, and started the Tribune, and Mary hoped the high hopes of the Irish while Amos wrote his part of the news, set his share of the type, ran the errands for the advertising and bragged of the town in their editorial columns with all the faith of an ...
— In the Heart of a Fool • William Allen White

... the Church of the Presence of God for four Sabbaths now, and the congregation had been growing steadily. There had not been much advertising. He had told a few friends in the factories near by that there was to be service. He had put up a notice on the door saying that the church would be open for worship regularly and every one was welcome. He did not wish to force anything. He was following the leading ...
— The Witness • Grace Livingston Hill Lutz

... "Or advertising in the newspapers," the other went on, in a level tone. "I'll attend to your case, quickly and quietly. Here, or in New York, or wherever ...
— The Iron Furrow • George C. Shedd

... tried again, "that you followed her about and concealed this collection of things in her cloak with a view to advertising your ...
— The Holiday Round • A. A. Milne

... ago I was employed by one of the largest publishing houses in the country to make a study of America's captains of industry. The real purpose of the study was to discover some industry or some man that could be helped greatly through national advertising. In connection with that study of those captains of industry, I tabulated their ancestry. These were the seventy greatest manufacturers, merchants and railroad builders, the leading men who have made ...
— Fundamentals of Prosperity - What They Are and Whence They Come • Roger W. Babson

... the grass, while the other figures were clothed and in their right minds, was too much for public and critic, and unquestionably Manet did paint the affair to create notoriety. Like Richard Wagner, he knew the value of advertising. ...
— Promenades of an Impressionist • James Huneker

... importance than the contents. Have we not seen libraries working off the word "picturesque" when literature would have cut the throat of the word "fantastic"? Fiscal genius has guessed the proper tax on intellect; it has accurately estimated the profits of advertising; it has registered a prospectus of the quantity and exact value of the property, weighing its thought at the intellectual Stamp Office in the Rue de ...
— Parisians in the Country - The Illustrious Gaudissart, and The Muse of the Department • Honore de Balzac

... Another form of advertising that is equally important is in men's organizations. A number of years ago Mr. Hutt went down through the eastern part of the state on the old farmers' institute work. He took with him a case fixed up to display nuts. He talked about them, and especially about pecans. The people ...
— Northern Nut Growers Association Report of the Proceedings at the Fourteenth Annual Meeting • Various

... and, perhaps, children. The girls entering the factories, on the other hand, did so to earn money to help pay their expenses at home until they married, or in order to buy gay and expensive clothes, unconsciously, perhaps, for advertising as ...
— Women As Sex Vendors - or, Why Women Are Conservative (Being a View of the Economic - Status of Woman) • R. B. Tobias

... my exertions were but fitful and the scene was mostly a sick bed to which I was bound between October '83 and June '84. Marienbad, however, and Styrian Sauerbrunn (bed Rohitsch) set me right and on return to Trieste (Sept. 4, '84), we applied ourselves to the task of advertising, the first two volumes being ...
— Supplemental Nights, Volume 6 • Richard F. Burton

... owners of the booty brought home in the Flying Cloud's hold; but even this complicated matter was settled after a time, and now the good ship's name never appears in the public prints except in the advertising columns as being "for Melbourne direct," or among the shipping news as ...
— The Missing Merchantman • Harry Collingwood

... shape of pulpits and chancels and so forth, which can be removed on short notice. Suggests, as a matter of thrift, that footlights be put in instead of altar candles. Free show, free acting, no advertising bills, no royalties to authors, free programs,—everything ...
— West Wind Drift • George Barr McCutcheon

... of documents and autographs, etc., etc. are often easily obtained from book catalogues, guide books, advertising pages, ...
— Hero Stories from American History - For Elementary Schools • Albert F. Blaisdell



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